HELLO
My name is Amit, and I’m a marketing, branding, and UI/UX designer. I craft visually compelling, user-centered designs that not only look great but also align with business objectives and drive results. My passion is combining strategy with creativity to build impactful brand identities and intuitive digital
Papaya global
Head of marketing design
Led Papaya’s global brand design in collaboration with Koto, a leading global branding studio. Defined a bold, young visual language to differentiate the company in the payments space. Owned core design decisions and built a scalable system of rules, templates, and guidelines. Delivered and sustained the brand across all marketing touchpoints, including the full website.
Papaya global
Academy
Head of marketing design
As Head of Marketing Design, I led the creation of the Papaya Academy sub-brand from concept to launch. My role involved defining the visual identity, designing the dedicated website, and producing a comprehensive suite of digital ads and marketing assets.
The Academy features 21 courses and 85 lessons curated by industry experts, providing "must-know" subject matter for payroll pros. This initiative reflects our investment in establishing Papaya Global as a professional authority, empowering users with the tools they need to master global payroll.
Panorays
Senior UI/UX Marketing Designer
Responsibilities included full ownership of all visual assets for Panorays’ web presence, including the blog, guides, and additional content areas, along with leading the ongoing design work in close collaboration with the development team. I optimized online campaign visuals for paid advertising and a wide range of marketing materials such as banners, events, newsletters, social posts, and videos.
Freightos
UX/UI and Marketing designer
During this period, I managed design activities across the entire product lifecycle, creating engaging visual and interactive experiences. I designed UI wireframes that delivered elegant user experience solutions while supporting and translating business goals into practical interfaces
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Fuze
Brand Visual Language
Brand Visual Language
Project for a sound company, focused on redefining its visual identity and strengthening its market presence.
The process included building a complete brand system — logo, typography, color palette, and graphic language — alongside a set of flexible visual elements designed to express connection, energy, and rhythm.
For fun
Brand Visual Language
Part of my time as a designer, I create unpublished works trying to stick to the newest trends, playing with typography, color, hierarchy, and animation
Also, I'm always trying to get better at my hobby as an illustrator I use Procreate software and also vector software like Illustrator
You can see more examples in Dribbble portfolio
